Privacy Policy

1. Information We Collect

We collect information in a few specific contexts:

Information you give us directly

When you submit one of our forms — the contact form, the growth audit request form, the Marketing Health Score email gate, the Cost Per Lead Calculator email gate, or any future newsletter signup — you provide some or all of the following:

• First name (and last name where requested)
• Email address
• Phone number (optional on most forms)
• Company name
• Business type (industry — e.g., roofing, HVAC, plumbing)
• Anything you choose to write into a free-text field (“tell us about your project,” etc.)

Marketing Health Score quiz responses

The Marketing Health Score tool asks you to answer 27 multiple-choice questions about your business's marketing setup. Your answers and your computed score are processed in your browser. If you choose to receive the full written report by email, your answers and score are sent to us along with the form fields above so we can deliver the report and follow up with relevant resources.

Cost Per Lead Calculator inputs

The Cost Per Lead Calculator collects numeric inputs about your business — average ticket size, profit margin, monthly revenue goal, marketing spend by channel, leads, and booked jobs. These are business operating metrics, not personal data. They are processed entirely in your browser. They are only sent to us if you submit the optional “send me a custom analysis” form, in which case a snapshot of your inputs travels with the form fields above so we can tailor the analysis we send back.

Automatic information from your browser

Like nearly all websites, our hosting provider and any analytics tools we use may automatically collect:

• IP address and approximate geographic location (city/region level)
• Browser type, version, and language
• Device type and screen size
• Pages you visit on our Site and the order you visit them
• The URL or source that referred you to our Site
• Date and time of your visits

We use this information in aggregate to understand how the Site is being used and to improve it.

2. How We Use Your Information

We use the information described above to:

• Respond to your inquiry, deliver your growth audit, or send the results of a tool you submitted
• Send follow-up emails about your specific request (e.g., a recap email after a free audit call)
• Send marketing emails about MCANIX services or new resources — only if you opt in when submitting a form, and only until you unsubscribe
• Operate, secure, and improve the Site and our services (analytics, performance monitoring, troubleshooting)
• Maintain records for legitimate business purposes such as client servicing, billing, and dispute resolution
• Comply with our legal obligations or enforce our Terms of Service

We do not sell your personal information to third parties. We do not share your contact information with other agencies, advertising networks, or data brokers.

3. Cookies and Tracking

Our Site uses a small number of cookies and similar technologies. We try to keep this list short and disclose it honestly.

Essential cookies

We use first-party cookies and similar storage to remember basic session state (e.g., whether you've already submitted a particular form, so we don't re-ask). These are required for the Site to function correctly. You can disable them in your browser, but parts of the Site may not work properly.

Analytics

We may use Google Analytics 4 (GA4) to understand how visitors find and use the Site. When GA4 is active, it sets cookies in your browser to measure events like page views, scroll depth, and outbound clicks. It collects an anonymized form of your IP address, your device and browser type, your referring page, and the pages you visit on our Site. We do not combine GA4 data with any directly identifying information.

You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-Out Browser Add-on
• Enabling “Do Not Track” or “Global Privacy Control” in your browser
• Blocking cookies for our domain in your browser settings

What we don't use

We do not run advertising on our own Site. We do not use third-party advertising cookies, ad-network pixels, or cross-site retargeting trackers on mcanixsolutions.com. If we ever change this, we'll update this policy and surface the change clearly.

4. Data Sharing

We share personal information only as described below. We do not sell it.

Service providers we use

We use a small number of trusted third-party services to operate our Site and respond to inquiries. These providers process data only on our behalf and only to the extent necessary to deliver their service. As of the date above, these include:

• Hosting and delivery: Vercel (Site hosting, edge functions, deployment)
• Analytics: Google Analytics 4 (when active)
• Form processing and CRM: Form submissions may be forwarded to a customer relationship management or workflow-automation system (such as HubSpot, Zapier, Make, n8n, or similar) so we can respond to you promptly.
• Email: When we respond to your inquiry or send a follow-up, we use standard email service providers (such as Google Workspace) to deliver that email.

We do not authorize these providers to use your information for their own marketing or to share it with others.

Legal requirements

We may disclose information if we believe in good faith that doing so is required to comply with a subpoena, court order, or other legal process, to protect our rights or the rights of others, to prevent fraud or abuse, or to respond to a verified government request.

Business transfers

If MCANIX is involved in a merger, acquisition, sale of assets, or similar transaction, personal information may be transferred as part of that transaction. We'll notify affected users via email or a prominent notice on the Site.

5. Data Retention

We retain personal information only as long as we have a legitimate reason to keep it.

• Form submissions: retained for the duration of our business relationship with you, plus two (2) years after the last interaction, for recordkeeping and follow-up purposes.
• Marketing Health Score and Calculator submissions: retained on the same schedule as other form submissions when you provide your contact information. If you use either tool without submitting an email, no information is retained beyond your browser session.
• Analytics data: retained according to Google's GA4 default retention period (currently 2 months for event-level data and up to 14 months for user-level data; we may adjust this within the limits Google offers).
• Email correspondence: retained for as long as needed to respond to your inquiry and for normal business recordkeeping.
• Server logs: short-term retention (typically under 30 days), used only for security, debugging, and aggregate performance analysis.

You can ask us to delete information about you sooner — see Your Rights below.

6. Your Rights

Regardless of where you live, you have the right to:

• Ask what personal information we hold about you
• Ask us to correct inaccurate personal information
• Ask us to delete personal information we hold about you
• Opt out of any marketing emails by clicking the unsubscribe link in any email we send or by contacting us
• Ask us to stop processing your information for a specific purpose

To exercise any of these rights, email us at hello@mcanixsolutions.com with a brief description of your request. We'll respond within 30 days. We may need to verify your identity before acting on the request.

Texas residents

The Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024, gives Texas residents specific rights regarding personal data. MCANIX is currently a small business as defined by the U.S. Small Business Administration and is therefore not subject to the full set of controller obligations under the TDPSA. We nonetheless honor the substantive consumer rights the TDPSA grants to Texas residents — including the rights above (access, correction, deletion, and opt-out of targeted advertising or sale of personal data, neither of which we conduct). If you are a Texas resident and want to exercise these rights, email hello@mcanixsolutions.com.

California, EU/UK, and other jurisdictions

If you are a resident of California, the European Union, the United Kingdom, or another jurisdiction with comprehensive privacy laws (such as the CCPA, GDPR, or UK GDPR), you may have additional rights including the right to data portability, the right to object to certain processing, and the right to lodge a complaint with a supervisory authority. Email us at the address above and we will honor any applicable rights you have.

7. Children's Privacy

Our Site and services are directed at trade business owners and operators, not at children. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided personal information to us, please email hello@mcanixsolutions.com and we will delete it promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our tools, or applicable law. When we do, we'll update the “Last updated” date at the top of this page. For material changes, we'll also post a notice on our homepage and, where required by law, notify affected users by email.

We encourage you to revisit this page periodically to stay informed about how we handle your information.

9. Contact

Questions, requests, or concerns about this Privacy Policy or how we handle your information? Contact us at:

We aim to respond to privacy requests within 30 days.