Skip to main content
MCANIX

Resources & Playbooks

The playbooks we'd charge $5,000 for. Yours, free.

Everything we know about marketing roofing, HVAC, plumbing, and trade businesses — written down, given away, no email wall. Run the plays yourself or hand them to a team that runs them every day. Either way, you walk away knowing more than your competitors.

Built in Texas · Tested on real trade businesses · Updated when Google changes the rules

Browse the library

Eight resources. Zero fluff. All free.

Audits to see how you stack up. Playbooks to run the plays. Tools to do the math. Guides to go deep.

Teardown14 min read

DFW Roofing Company Marketing Audit

We tore apart the online presence of a $3M roofing company. Here's everything they're doing wrong — and what it's costing them.

Read the teardown
Teardown11 min read

HVAC Company Website Teardown: What's Costing You Leads

Real audit of a real HVAC company's site, SEO, and ad strategy. Page speed to GBP — the gaps lining up against them.

Read the teardown
Teardown9 min read

Plumbing Company Google Presence Audit

How a DFW plumber is leaving $40K/month in leads on the table — and the five fixes that would close the gap in 60 days.

Read the teardown
Playbook24 min read

The 2026 Roofing Marketing Playbook

The complete system: SEO, PPC, GBP, reviews, and automation for roofers. The exact stack we'd hand a roofer trying to scale past $5M.

Get the playbook
Playbook19 min read

HVAC Marketing System: Fill Your Schedule Year-Round

Beat the seasonality trap with this integrated marketing system. What to run in April and October when the phone stops ringing.

Get the playbook
ToolInteractive Tool

Marketing Health Score

27-question grader. Score your site, SEO, reviews, ads, automation, and AI presence out of 100 — with personalized fixes.

Grade my site
ToolInteractive Tool

Cost Per Lead Calculator

Real cost per booked job by channel — with industry benchmarks built in. Updates as you type. Built for owners, not analysts.

Run the numbers
Guide16 min read

What Is GEO? The Trade Owner's Guide to AI Search

ChatGPT and Perplexity now recommend businesses by name. Here's how to be the one they mention.

Read the guide

The big one

Get the Marketing System Blueprint.

A 38-page PDF that maps the entire marketing system we build for trade businesses doing $2M–$50M. Every channel, every tool, every handoff — drawn out so you can see exactly how the machine fits together. Most owners print it and tape it to the wall.

  • The 6-channel stack that books jobs while you sleep — and which channel to turn on first
  • Our exact tech stack: CRM, call tracking, review automation, missed-call text-back (with pricing)
  • The KPI dashboard we build for every client — what to measure weekly vs. monthly
  • A 90-day rollout schedule you can run yourself or hand to your team
Instant download · No sales call · Unsubscribe any time

Send me the Blueprint.

Instant download. No sales call. We hate that as much as you do.

When you're ready

Read the playbooks. Now imagine running them with us.

You can DIY everything on this page. Plenty of trade businesses do, and we're glad to help. But running a marketing system while you're also running crews, chasing collections, and putting out fires? That's where most owners stall out — not because the plays don't work, but because nobody has time to run them.

That's what we do. You keep building the business. We run the marketing system that fills it.

Built in Texas. For Texas. Now serving the rest of the country too.